GTM Start Gniezno speedway club found a new strategic sponsor. In the current season this title will belong to AFORTI – a financial group offering non-bank loans, debt collection services and factoring for companies from the SME sector and running the Internet currency exchange platform. At the same time, Aforti became a titular sponsor of a junior team of GTM Start Gniezno. Both agreements have been signed for a year, with an option of their extension for future seasons.
The agreement with GTM Start Gniezno is another project related to sports sponsorship, implemented by the Aforti Group. As of July 2017 the financial holding has been the strategic sponsor of Lech Poznań. A three-year agreement was a continuation of a prior, successful cooperation between “Kolejorz” and Aforti – which was the premium sponsor of the club from Poznań already in the season 2016/2017.
AFORTI’s logo – placed on sleeves, legs and body – will appear on new suits and hems of GTM Start Gniezno motorcycles as early as on 7-8 April 2018 during the first round of the season with the participation of sportsmen of Gniezno speedway club, taking place as part of the 1st Speedway League.
Klaudiusz Sytek, President of the Aforti Group expresses his satisfaction – “Cooperation with GTM Start Gniezno and, at the same time, the possibility to co-create the club with many years of speedway tradition, gives us great satisfaction. We hope that 2018 will prove extremely successful for our sportsmen, and that teams supported by AFORTI will achieve another successes in speedway.”
“We are glad that we obtained a new strategic sponsor for our club. The presence of the Aforti Group and the beginning of our cooperation is an important step towards further professionalisation of GTM Start. We will introduce together new ideas, complete new tasks and obtain subsequent partners. We are pleased that the positive effects are already visible” – summarises Tomasz Wojciechowski, President of GTM Start Gniezno.
Schedule of the 1st Speedway League for the season 2018 is available here.
The sponsoring activity of AFORTI is an announcement of a #afortiSupPORT project implemented by the Group, as part of which the financial holding will support sports clubs in Poland and abroad. AFORTI will focus on disciplines which provide great sport emotions to the audience, at the same time, going beyond the list of standard and popular sports. The strategic sponsor of GTM Start Gniezno and Lech Poznań will focus on niche but spectacular disciplines.
Klaudiusz Sytek, President of the Aforti Group emphasises that “Involvement of AFORTI in sponsorship of sports clubs is a broader strategy which we will precisely pursue in the period of at least next few years. The rule is that the most popular disciplines determine a direction to this type of activities, but AFORTI adopted a slightly distinct strategy. For us a determinant is not directly marketing, but rather unusual emotions and a rush of adrenaline, delivered by a given sport. We are interested, which is less obvious, in non-standard sports which may even appear extreme. Different countries, different places, different sports and one leading theme #afortiSupPORT.”
At the same time, AFORTI will be the initiator of an original project #afortiMocnyStart, whose leading idea is to support youth sport teams, as well as individual young sportsmen, talented and committed to achieve successes, excelling not only in terms of their potential, but also a kind of sports they practice.
“There will be no sport achievements, unless we invest in young sportsmen. Successes of sportsmen are the results of years of hard work, therefore it is so important to prepare them to a professional carrier from the moment they start their adventure with sport. We want to have our share in it, therefore as part of our sport sponsorship strategy we have planned a young sportsmen support programme, which we plan to implement under the banner of #afortiMocnyStart. The main assumption will be sponsporing of youth teams as we have already done in the case of GTM Start Gniezno Juniors” – adds Paweł Opoka, sales manager of AFORTI Holding.
The #afortiSupPORT#afortiMocnyStart programmes will be officially launched in 2018 – according to the announcement of the AFORTI Group.