Aforti Finance comes up with a new TV campaign. The latest commercial spot will be broadcasted in channels of Polsat and TVN. The campaign will end on December 2018. Our first TV spot could be seen during the holidays and from September to the end of October this year.
The advertising spot of Aforti Finance is aiming mostly at enterprenours running a sole proprietorship. The theme of the campaign is a case study of the entrepreneur – a dressmaker. After receiving a loan from Aforti Finance, she transforms her small service point into a thriving company, along with a fashion showroom in which she can proudly present designer clothes. The story is a continuation of the brand’s narrative, in which the support provided by Aforti Finance helps entrepreneurs to develop their company quickly and efficiently.
The Prospero agency was responsible for the direction, script and production of the Aforti Finance’s 15-second advertising spot. Media buying and planning was carried out by the WaveMaker media house and Marketing and PR Department of the AFORTI Group.
The new version of Aforti Finance campaign refers to the trend we are observing regarding the profile of borrowers. We try to precisely reach the industries which, according to the conducted analyzes, are not afraid of investments and focus on the development of their companies. The structure of our clients is very diverse, however, wholesale and retail trade are still dominant. An interesting trend refers to the increase in the number of entrepreneurial women who apply for higher and higher loan amounts for the development of their own business. This is the reason why the theme of female entrepreneur has been used in the campaign. Our statistics also indicates a dynamically growing number of business owners who are active Internet users, hence the decision to expand online channel with our Tv campaign. Such a holistic approach ensures not just reaching the target group, but also strengthens the brand image. – emphasizes Agata Grzela, the director of Marketing and PR Department of the AFORTI Group.
The loan services offered by Aforti Finance –in Poland and in Romania (since Nov.,2018) – target at entrepreneurs looking for optimal forms of financing their own business and development plans, as well as people running a sole proprietorship or starting to accumulate capital at its launch.
Aforti Finance Romania IFN S.A. obtains the license of a non-bank financial institution
Aforti Finance is a company providing loans to micro, small and medium-sized enterprises. This year Aforti Finance obtained a non-banking financial institution’s license issued by the National Bank of Romania, which entitles to offer financial services in romanian market.
Romania is the first of seven foreign markets, on which the financial partner of SME sector will provide loan services planned for the coming years –
As part of an extensive international expansion, Aforti Finance intends to reach with its offer such countries as: the Czech Republic, Hungary, Croatia, Serbia, Bosnia and Herzegovina, Albania and Macedonia, following the Aforti Exchange – an online currency exchange platform for companies, which is also managed by the AFORTI Group.
We started the development on foreign markets from the Aforti Exchange expansion, because it involves much lower entry thresholds than in case of companies providing financial services, where it’s necessary to build scoring models. However, this does not change the fact that we will implement our activities on the international stage consistently, in accordance with development strategy of AFORTI Group for 2018-2020, by widening the offer for entrepreneurs in the field of currency exchange and loans – says Klaudiusz Sytek, the CEO of Aforti Holding.
Paving the way by one of the companies belonging to the AFORTI Group will allow not only for secure and efficient implementation of new services from a legal and operational perspective, but also will significantly minimize the business and financial risks associated with launching new businesses on foreign markets. Such a strategy provides the Aforti Group with the synergy effect between companies operating on the international stage.
Romanian market is not accidental as a place for the implementation of new business projects of Aforti Finance and Aforti Exchange. This was a well thought decision resulting from the economic position of Romania in Europe. Despite appearances – Romania is one of the largest and most dynamically developing economies on the Old Continent, which is why we are present in this part of Europe.
In 2017, the nominal GDP of Romania amounted to USD 206.9 billion, and GDP per capita reached USD 10.56k. According to the estimates of the European Commission, the real GDP of Romania have increased by 6.7 %. in 2017 versus 4.9% a year earlier. At the time the most important sectors responsible for Romania’s GDP were the services and industry sectors, which have generated approx. 64 % of GDP and 33 % GDP.
The European Commission and the World Bank estimate that the Romanian economy will continue to grow, under the assumption that the growth rate is going to fall to 4.5%. in 2018 and 4 percent. in 2019. According to the forecasts of the International Monetary Fund, Romania’s economic growth will reach even 5 percent this year. The most optimistic estimates indicated by the Romanian National Commission for Forecasts shows that in the medium-term perspective for 2018-2021, in 2018 Romania will achieve GDP growth reaching even 6.1 percent.
Undoubtedly, Romania will remain the leader of economic growth in Europe, hence – similarly to other companies of Western Europe – we have been actively working on the entrence to this dynamically growing, although still very young, market.
The advantage of this market is the lower entry barriers and enormous potential of domestic entrepreneurs who, following the development of the national economy, activate their own business activities, looking for fast and attractive sources of financing.
Thus, the entry of Aforti Finance into this market should bring tangible results in the following years, in the form of positive financial results, as well as the growing recognition followed by strong position of Aforti Finance on foreign markets – adds Klaudiusz Sytek.
Moreover, further dynamic development of Aforti Finance on domestic market provides for introduction of an online application service, which will be available in 2019 and further development of its own call center, launched in July 2018, which enables an efficient and functional customer service from the SME sector.
The loan services offered by Aforti Finance are addressed to entrepreneurs looking for optimal forms of financing their own business and development plans, enterprenours running a sole proprietorship or limited liability companies.
Subsidiaries of Aforti Holding S.A. – the parent company of the Capital Group listed on the NewConnect market, providing financial services for the SME sector – presented estimated operating and sales results for September 2018. The group welcomed autumn of profit growth.
From the beginning of this year to the end of September this year. Aforti Finance S.A. granted 437 loans to entrepreneurs (more by 28.91% year on year) with a total value of PLN 45.16 million, which is an increase by 91.03% year-to-year. Furthermore, 2,936 entrepreneurs applied for the loan (an increase of 81.01%), submitting applications for the total amount of over PLN 373.90 million (an increase by 204.61%).
“Three quarters of the year are behind us now. We sustain upward trend. Only in September we’ve granted funding over PLN 4.02 million worth. In addition, 247 new loan applications were received for a total amount of 33.18 million PLN. Thanks to active marketing and communication policy, the brand of AFORTI Finance is becoming more and more recognizable. We can support the activity of an increasing number of Polish entrepreneurs who do not have access to other forms of financing the development of their companies. “- says Klaudiusz Sytek, President of the Board of Directors Aforti Holding S.A.
In September 2018, traders exchanged currencies via online platform operated by Aforti Exchange SA worth almost 21.22 million euros, which means 116.83% more than the year before. During the same period, Aforti Exchange Romania S.A recorded a turnover of approx. 5.80 million euros.
“In terms of sales Aforti Exchange breaks further record levels. In recent months, we have recorded an increase in transactions and the registration of new customers. We expand our structures in Romania, where after 9 months we recorded a turnover of nearly 34.49 million euros. “- says Klaudiusz Sytek, the President of the Board of Directors of Aforti Holding S.A.
Both companies of Aforti Exchange have generated a total turnover of EUR 207.64 million.
In September 2018, Debt collection company Aforti Collections S.A. has recorded PLN 1.17 million of the nominal value of debt collection orders, and together with LifeBelt sp.o.o. (majority shares aquired in August this year), this value amounted to PLN 32.38 million.
In the period from January to the end of September this year, Aforti Collections S.A. has recorded PLN 11.65 million worth of orders. During this period, the company had 2,070 debt collection orders in its portfolio, 697 were newly acquired.
Nine months of this year, the value of LifeBelt orders portfolio amounted to over PLN 318 million, where the number of orders was 70 689 (during this period, 6 new contracts were acquired).
“We are already observing the first positive effects of the first stage of the merger of Aforti Collections and LifeBelt. First of all, the mutual exchange of knowledge and experience, as well as business solutions enabling more efficient portfolio management.”- says Klaudiusz Sytek
Aforti Factor SA operating in the factoring segment, by the end of September 2018, has financed receivables in the amount of PLN 17.8 million.
“According to announcements, the company began to expand its operational structures, but we are still at the beginning of an intensive development path. Each month, the scale of operations is increasing, and we are gradually expanding the Clients’ portfolio. We conduct educational activities constantly, so that some of the Clients are able to assess by themselves, whether they need additional loan, or whether the factoring service will be more appropriate, “says the President of the Board of Directors of Aforti Holding SA.
Ladies and gentlemen,
We would like to thank you for participating in our Investor’s Day meeting of Aforti Holding SA that have ended in recent days. During sixth edition, we visited seven cities: Warsaw, Rzeszow, Kraków, Katowice, Wroclaw, Poznan and Gdansk. Over two hundred Investors and Bondholders have come to our meetings – thank you for your presence!
The concern for full transparency of our activities as well as good relations with investors and bondholders is one of the main pillars of our activity. We are pleased that we could once again actively present the most important information about the Group’s operations, summarize our financial results and answer all your questions. Investor’s Day is a great opportunity for us to get to know the expectations of investors and bondholders. As a result, it allows us to constantly improve cooperation and to achieve our goals more effectively.
We would also like to thank to the hosts of the meetings, as well as our partner – Pernod Ricard Group, for extremely successful cooperation.
Klaudiusz Sytek, the CEO and Paweł Opoka, Vice President of Aforti Holding S.A. have been interviewed by Agnieszka Zareba about the results of the Aforti Group for the first half of 2018.
We encourage you to watch the interview reffered to very good ratios, double increase in the company’s capitalization, asset growth of PLN 15 million, results of all companies in the Group, launching call center and, furthermore growing factoring market, merger with LifeBelt and full transparency of the Group.21
Interview available under the LINK