- Home
- /
- News
The record increase in the value of granted loans and the first month of operation of the company’s debt collection company.
Aforti Holding, a dynamically developing financial Group, offering financial services for small and medium-sized enterprises, has published operating and sales results for October 2016. …
The President of the Management Board, Klaudiusz Sytek, summarizes the third quarter of 2017
The President of the Management Board of Aforti Holding S.A., Klaudiusz Sytek, was a guest of the Inwestorzy.tv program. In the interview, he summarized the quarterly and November results. He discussed quarterly meetings with investors and bondholders and the recent establishment of cooperation with the Viventor loan platform. He also stressed the effectiveness of the AFORTI Group’s strategy, paying attention to for intensifying sales activities in Romania and launching Aforti Exchange Bulgaria AD. We invite you to watch the interview.
The new Aforti Finance TV campaign
Aforti Finance comes up with a new TV campaign. The latest commercial spot will be broadcasted in channels of Polsat and TVN. The campaign will end on December 2018. Our first TV spot could be seen during the holidays and from September to the end of October this year.
The advertising spot of Aforti Finance is aiming mostly at enterprenours running a sole proprietorship. The theme of the campaign is a case study of the entrepreneur – a dressmaker. After receiving a loan from Aforti Finance, she transforms her small service point into a thriving company, along with a fashion showroom in which she can proudly present designer clothes. The story is a continuation of the brand’s narrative, in which the support provided by Aforti Finance helps entrepreneurs to develop their company quickly and efficiently.
The Prospero agency was responsible for the direction, script and production of the Aforti Finance’s 15-second advertising spot. Media buying and planning was carried out by the WaveMaker media house and Marketing and PR Department of the AFORTI Group.
The new version of Aforti Finance campaign refers to the trend we are observing regarding the profile of borrowers. We try to precisely reach the industries which, according to the conducted analyzes, are not afraid of investments and focus on the development of their companies. The structure of our clients is very diverse, however, wholesale and retail trade are still dominant. An interesting trend refers to the increase in the number of entrepreneurial women who apply for higher and higher loan amounts for the development of their own business. This is the reason why the theme of female entrepreneur has been used in the campaign. Our statistics also indicates a dynamically growing number of business owners who are active Internet users, hence the decision to expand online channel with our Tv campaign. Such a holistic approach ensures not just reaching the target group, but also strengthens the brand image. – emphasizes Agata Grzela, the director of Marketing and PR Department of the AFORTI Group.
The loan services offered by Aforti Finance –in Poland and in Romania (since Nov.,2018) – target at entrepreneurs looking for optimal forms of financing their own business and development plans, as well as people running a sole proprietorship or starting to accumulate capital at its launch.
The launch of the “Project Everest 2018” supported by AFORTI
Paweł Stempniewski from Łódź has just set out for the Himalayas on one of the biggest expeditions of his life. His aim is to climb the highest mountain in the world, i.e. the eight-thousander Mount Everest (8,848 m above sea level). Thus, he struggles to add to his mountain collection the fourth peak of the so-called Seven Summits, i.e. the highest mountain peaks of each continent. Less than 500 people in the world managed to do this, and Paweł Stempniewski has a good chance to join this group.
In his struggle to climb Mount Everest, Paweł Stempniewski is supported by: the financial group AFORTI, Poczta Polska, Bank Pocztowy, Epson Polska and others. The honorary patronage over the “Project Everest 2018” has been taken by Mrs Hanna Zdanowska, the Mayor of Łódź. The media partner of the Himalayan escapade is Telewizja TOYA, and the trainer Karol Hennig from Forma na Szczyt made sure that the adventurer was fit for the expedition. Paweł Stempniewski was also supported in his preparations by WOW Centrum Języków i Rozwoju.
The Mount Everest summit push – after 1-month acclimatization period and making three camps – is scheduled for the second half of May 2018. Stempniewski chose the classic route. He will follow the steps of the first conquerors, Edmund Hillary and Tenzing Norgay, who were the first ones to put their feet on the summit of Mount Everest on 29 May 1953. Thus, Stempniewski is going to climb the eight-thousander via the South-East ridge from Nepal, with the main base on the Khumbu glacier.
“AFORTI very actively supports sports. In the brand’s development strategy for years 2018 – 2020, the sports marketing is what determines our promotional activity. We are convinced that the financial support for teams or individual athletes as part as #AfortiSupPORT programme, or funds provided to sports juniors thanks to the newly established project #AfortiMocnyStart, first of all is the driving force for those who are – similarly to the companies of AFORTI Group – persistent and conscientious. These values are also dear to AFORTI, therefore we decided to sponsor the Project Everest 2018 expedition of Paweł Stempniewski” – stresses Agata Grzela, Marketing and PR Director at AFORTI.
The AFORTI Group was once again distinguished in the Home&Market ranking
Just like last year, the AFORTI Group was awarded by the Home&Market magazine in the latest ranking of 500 socially responsible companies.
Thank you very much for the distinction! See you in next year’s edition of the ranking!